How did we do it
It wasn't long ago that retouching was a true art form, where artists would have to paint on the original film with single haired brushes and cut maskes with a scalpel. Not only was this time consuming, but also very expensive, unlike today with the advent of Adobe Photoshop, and many other tools available on PC and Mac.
Sometimes it was down to money and sometimes it was time, but we had to do without the help of a clone tool and find solutions in the studio. Below are a few examples of how we dealt with some of the more challenging shoots.
Audi water circles
I am often asked "what is the most difficult job you have done?" Well here it is, so many things to think about at once, and so much detail, but no photoshop! How did we do it? Read on to find out.
Citroen 16v advert
An advert for a sixteen valve sports car built by Citroen, another good example of some of the challenges we were faced with in order to avoid the high cost of retouching!
beams of light
Learn how to photograph beams of light. Something you'd never need to do in days of computers, as it would be far cheaper to do it on the PC, but that wasn't the case back then!
Ford scorpio in a rainstorm
Rainstorms are still very difficult to achieve on the computer and frankly I think that the old ways are sometimes the best, What do you think?
Volvo ad
When you look at a photographs, look closely, some times it's not always what you think. This Volvo ad tells a story
VW Racing across the studio floor
A VW racing across the studio floor .Looks like a simple shot, but this was done in the studio with no photoshop!! Took 7 assistants to get this right, all of whom were doing something when I clicked the button!
How NOT to do it
If it can go wrong it will go wrong
